Sponsor guidelines

Guidelines for any future sponsor or partner placement on Benefits Desk: (1) Label commercial content clearly. (2) Do not present sponsor copy as board advice or fund disclosure. (3) No fabricated official fee tables. (4) No implication of FAIS licence or CPD accreditation via placement. (5) Education pages keep not-advice banners regardless of sponsorship.

Zero-spend staging: slots render as dashed placeholders only. Connecting AdSense, affiliate networks, or paid CMSs is explicitly out of scope until Michael directs otherwise.